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We create and sustain a healthy and beautiful world.

Our personal appliances heritage is rooted in the professional community. This circular seal represents our ongoing commitment to supporting stylists. We’re proud to be a trusted, stylist-recommended reference.

Our powerful supply chain joined by our deep understanding of market needs allow us to introduce renowned retailers to great product options too.
With our skilled outdoor sales force and strategic business partnerships with Class A personal appliances’ retailers, we are proud to present our portfolio of brands across 60 outlets in Kuwait.

Our products and tutorials are created to inspire consumers. We believe in empowering all — from enthusiasts to artists and end-user — to create looks that are absolutely stunning and authentic.
Our products and tutorials are created to inspire consumers. We believe in empowering all — from enthusiasts to artists and end-user to create looks that are absolutely stunning and authentic.