We create and sustain a healthy and beautiful world.

Weather it’s B2B or B2C, continuous evolution of our customer experience is key to meeting our customers needs and expectations.
We at District General Trading all share the same objective: A customer-centric mindset and strategy. Our business units are active in multiple spheres > Selective retailing concepts represented by My colors – a very innovative name in the world of beauty , and the B2B sphere specializing in collaborating with second party businesses renowned within the professional beauty, medical and electronics industries.
With specialist product selection, upgrading of stores and services, constant innovation, digitalization and personalization of relationships, customers are the key drivers of our day-to day activities.