ELEVATE YOUR BUSINESS WITH

We create and sustain a healthy and beautiful world.

District Group · Beauty & wellness group

Shaping the Future of Beauty

Kuwait-based beauty & wellness group behind leading retail, education and service brands.

We are a beauty and wellness powerhouse operating across retail, digital, and professional channels, in Kuwait. We help global beauty brands enter, scale, and sustain growth in Kuwait through strong execution and local insights. We partner with leading global brands to build sustainable growth, strong market presence, and long-term value across the region.

District is a diversified group operating across beauty, professional, and medical sectors. With decades of experience and a strong regional footprint, we support brands in entering, growing, and leading their markets through strategic distribution, retail excellence, and operational expertise.

Beauty & wellness group Partners · Customers · Talents
Monochrome beauty portrait representing District91 group vision in Kuwait
We Create Growth. We Build Brands. We Shape Industries. Our strength lies in combining market knowledge, operational excellence, and long-term partnerships to deliver consistent growth and meaningful impact.
District91 experience and expertise visual
About District91

Our mission & mindset

We create and sustain a healthy and beautiful world by empowering the companies in our group. Our role is to provide the vision, support, and investment that allow each brand to reach its full potential.

Create & sustain

We create and sustain a healthy and beautiful world. We empower our companies to be the best they can be by constantly challenging them to dare, guiding them to excel, and investing in them to grow.

Beauty, retail, education

Our companies operate across beauty, retail, education and services – all connected by a shared belief in long-term relationships and curated experiences.

We build the platform

District91 provides the structure, governance and investment. Our businesses focus on what they do best: creating meaningful beauty experiences.

Long-term value

We prioritise relationships over transactions, building platforms where partners, brands and customers can grow together.

33+ years

With decades of experience in Kuwait’s beauty landscape, we continue to evolve how customers and talents experience beauty.

Future-focused

Strategy, creativity and execution come together in how we design stores, build brands and support teams for the long term.

Our businesses

Brands under District91

From retail concepts to academies and professional services, our portfolio reflects over three decades of expertise in building beauty brands that last.

Retail MyColors by Jothen Cosmetics retail brand logo
Academy Jothen Academy beauty education brand logo
Professional Jothen Pro professional beauty brand logo
Services District Maintenance services brand logo
Beauty District Beauty & Perfumes brand logo
Electronics District Electronics brand logo
Projects Jothen Projects brand logo
Experts Pro Experts brand logo
Luxury Minaluxe luxury beauty brand logo
Relationships first

Partners & customers

Our ecosystem is built on trust and long-term collaboration – with brand partners, suppliers, and the customers we serve every day.

Partners

We focus on building healthy and collaborative partnerships that thrive on the strengths of all parties.

By aligning on shared values and long-term ambitions, our partnerships move beyond short-term transactions to become platforms for sustained growth.

Customers

With specialist product selection, upgrading of stores and services, constant innovation, digitalization and personalization of relationships, customers are the key drivers of our day-to-day activities.

Every initiative – from store design to digital journeys – is shaped by what creates the most meaningful experience for the customer.

Future of beauty

Shaping what beauty means next

From Kuwait, we are shaping the next chapter of beauty – where brands, talents and customers meet in meaningful, long-term relationships.

Our focus is on strategy, creativity and execution. District91 builds the platform – structure, governance and investment – so each company in the group can grow with confidence.

District91 future of beauty in Kuwait visual
Beauty education

Talents at the forefront

We help gifted talents turn their passion for beauty into a rewarding, long-term career – across hair, nails, skincare, makeup and salon ownership.

Design a future for yourself that sits at the forefront of beauty. We are here to help you turn your gift and passion into a rewarding career.

Gifted talents turn into solid beauty foundations – be it a hairdresser, nail technician, beautician, makeup artist or a salon owner.

Hairdressers Nail technicians Beauticians Makeup artists Salon owners

Let’s talk · Get in touch

Whether you are a brand partner, a future customer or a talent looking to grow, District91 is here to build the next chapter with you.

Contact us

We’d love to hear from you.

We create and sustain a healthy and beautiful world – and we are always open to new conversations.